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Designing Brand Identity: An Essential Guide for the Whole Branding Team

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From the Back Cover

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

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About the Author

Alina Wheeler, Philadelphia, PABranding consultant whose clients have included Vanguard, Berwind, Advanta, Guardian, and IBM; Author of Brand Atlas: Branding Intelligence Made Visible, along with the past best-selling editions of Designing Brand Identity; Member of the advisory council for The Dictionary of Brand along with Seth Godin, Al Ries, Tom Kelley, and Hugh Dubberly; Frequent speaker to executives, practitioners and students around the world.

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Product details

Hardcover: 336 pages

Publisher: Wiley; 5 edition (October 16, 2017)

Language: English

ISBN-10: 1118980824

ISBN-13: 978-1118980828

Product Dimensions:

8.8 x 0.8 x 11 inches

Shipping Weight: 3 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

231 customer reviews

Amazon Best Sellers Rank:

#14,973 in Books (See Top 100 in Books)

Bought it for a class and actually had to read it. Doesn't go into as much detail as I think it should. Just skims the surface and points out major issues and things you should be doing to brand a business or person. Has several pages with lists of ideas (for example; touchpoints) Good for a beginner/class but for someone really wanting to get into the deep end of branding I would look for something else. Layout is simple and easy to understand.

This book is incredibly comprehensive and visually engaging. I think it's a "must" for both students and professionals. An incredible tool for the aspiring brand professional, small business or really any person or entity working to create a plan around branding and logo identity.

This is a book of whats but not hows or more importantly, whys. It's a glorified glossary design book with quotes.I always try to learn others' processes to better my understanding of approaches, thinking, etc., and I had apprehensions about this book despite the positive reviews.This is probably the first book ever purchased I wanted to return within 5 minutes of reading. It's also the first book I've had to leave a negative/any review.There's no substance to the chapters, just lists of key terms relevant to the cycle of the brand strategy process. The main content of the book is material pulled from outside sources rather the author, and quotes to supplement the dictionary-esque copy in the book.For example, in "Process: conducting research" - "Clarify vision, strategies, goals, and values" — how? What's the actual process to clarify strategy?For those looking to add a resource about brand strategy, especially those new to the subject, you'll be better off using Google than this book.

I’m a design student so I do value a beautifully designed book, which this is. However, I found it lacking in detailed information and felt like I wasn’t learning much from it so I returned it after a few days.

This book is amazing, though it's very more geard to a rebranding of large corporations not how to open a small mom and pop store are product.Think it's a bit out dated. Can't wait for the next edition.

It speaks from every stakeholder perspective. Very well done.

Easily one of the most holistic coverages on the concept of "Branding". This is a MUST for students and professionals at any state in the career. This is a fantastic reference, and should be mandatory reading for anyone working in a Branding/Marketing/Advertising capacity.

Bought this book to help with a rebrand project. Strongly suggest this purchase as it is a great reference book that can be applied in many situations.

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Product details

File Size: 1721 KB

Print Length: 972 pages

Page Numbers Source ISBN: 0735544352

Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits

Publisher: Aspen Publishers; 3rd edition (May 12, 2011)

Publication Date: May 12, 2011

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B0050JYATS

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This book could not be any better or have a more qualified author. Joel Seligman, co-author of the most authoritative treatise on US securities regulation, first wrote this text in the 1980s. Since then, during decades of close involvement with the SEC and US regulation, Prof. Seligman has updated the contents and refined the narrative. The story of a regulator whose job it is to supervise people with direct access to the persons (Congress) holding the purse strings to the same regulator's budget tells us not only something about America, but about anyone who sets out to regulate the financial industry.

This is a great work of historical research on Wall Street that reads like a novel. The time period concerned is the end of the Roaring Twenties continuing through the Great Depression. As the public outrage grows to find the causes of, and the men responsible for the Stock Market Crssh become more strident, politicians and attorneys come forth to investigate. And the characters that come forth are very real, and very interesting. On the opposite side, the financiers are also very interesting, although they don't believe that they share any responsibility for their actions, or the results of same. Similarities between characters in this book, and the major players from the last Wall Street Crisis make the latter much more understandable. Some archetypes are a part of the American Society, and Wall Street itself.I haven't found a book like this one; it stands alone in the depth and breath of the era addressed within. To find it still available is quietly reassuring.

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PDF Ebook Iron, Fire and Ice: The Real History that Inspired Game of Thrones, by Ed West

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Iron, Fire and Ice: The Real History that Inspired Game of Thrones, by Ed West

PDF Ebook Iron, Fire and Ice: The Real History that Inspired Game of Thrones, by Ed West

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About the Author

Ed West is a full-time author. He blogs for the Spectator and has written for the Daily Telegraph, Times, Evening Standard, Daily Express, and Guardian. Ed is a former deputy editor of the Catholic Herald and a popular Twitter personality.

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Product details

Hardcover: 456 pages

Publisher: Skyhorse (April 9, 2019)

Language: English

ISBN-10: 151073564X

ISBN-13: 978-1510735644

Product Dimensions:

6 x 1.6 x 9 inches

Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#317,689 in Books (See Top 100 in Books)

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Download Seizures and Epilepsy in Childhood: A Guide for Parents

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Seizures and Epilepsy in Childhood: A Guide for Parents

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Review

"Optimistic in tone and broad in scope, this is a book for the parent who has a lot of detailed questions, who wants to know exactly why, who wants to be able to communicate on a more equal level with health professionals, who wants to know what professional terms mean, what the treatment entails, and why things are happening as they are." -- National Spokesman

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Product details

Paperback: 312 pages

Publisher: The Johns Hopkins University Press (March 1, 1993)

Language: English

ISBN-10: 0801846498

ISBN-13: 978-0801846496

Product Dimensions:

0.8 x 9 x 6 inches

Shipping Weight: 15.2 ounces (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

8 customer reviews

Amazon Best Sellers Rank:

#5,700,569 in Books (See Top 100 in Books)

I can't begin to describe the grief and fear and utter isolation I felt when my daughter had her second seizure. I remembered that knowledge is power, and I needed to feel powerful. This book gave that to me and so much more! Suddenly terms made sense and I wasn't alone anymore. The section on family coping is amazing: it's as though the authors have reached inside your mind and put down every emotion you've gone through and some that are yet to come. There are case examples throughout that are uplifting, and yes, sometimes a little frightening, but very helpful to read and very enlightening. Most importantly, the book is positive throughout without minimizing what you're dealing with. My only complaint(and this goes for all books, websites, etc) is the use of percentages to illustrate how uncommon different seizure types are, or how many kids outgrow, etc. We already know our kids beat the odds, we don't need to be reminded, and frankly those numbers that in the beginning were a comfort, now are depressing. Again, if a child in your family has seizures, YOU MUST HAVE THIS BOOK!!!

I'll never forget how terrified I was when my son had his first seizure. I was sure he was going to die, and even his coming out of it just fine and his doctor's positive prognosis did not take away that sense of dread. This book did. Remarkably reader-friendly for a medical book, it really does tell you everything you wanted to know about seizures and seizure disorders, and does it in the most reassuring and calming way imaginable. A wonderful resource.

As described. Fast shipment.

Book is a little outdated, although not much to choose from in this area. Not an easy read, made more a physician.

This book contains the answers to most, if not all, of your questions regarding how seizures and epilepsy will affect your child and family. It will also help you know which questions to ask your child's physicians. It is a most complete work. In five sections it describes why seizures occur, diagnosing, treating, coping, and living with epilepsy. Please do yourself a great favor and purchase this book. It is written in language a parent will understand without previous medical knowledge and also it is written with compassion and optimism. I have recommended this book to my family and friends who wish to understand more of how epilepsy is affecting my son's life. You won't be disappointed, buy it today!

After hours of internet searching and bookstore browsing with not a whole lot of usable results, finding this book was great. It is clearly written, easy to understand, and covers all of the different causes for seizures, as well as medications and some discussion of the physiology of seizures. I am ordering another copy for my daughter's preschool teachers, who want to be as educated as they can be so that they are prepared for potential seizures at school.

When my 13 year old son had his first seizure, I completely freaked out. When he had a second seizure, I completely lost it and became full of anxiety, fear, and anger. But after reading this book, I found great comfort knowing that all the emotions I had were "normal". The book is also easy to understand, and covers a lot of information which has helped me to become more informed regarding seizures and epilepsy.

Excellent first book after you have received the diagnosis on your child. Good overview. After absorbing this information, you will want to move on to books that deal with the specific type of epilepsy with which your child has been diagnosed.

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File Size: 1144 KB

Print Length: 78 pages

Simultaneous Device Usage: Unlimited

Publication Date: July 20, 2016

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ASIN: B01ISXOQ8M

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Amazon Best Sellers Rank:

#681,158 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

I felt conned for buying this book. You will learn nothing from this book that you won't learn from airbnb's website or simply being a guest a few times. The front cover says "easily make up to $10,000 month" which I think is a great goal and an achievable goal but the pages therein give no plan for how to get there. Entrepreur Magazine's how to start your own travel hosting business is a much better resource.

We are all looking for ways to earn income these days or even extra income and becoming an airbnb host is a very good way of achieving that. But you can't just go into it blind, you have to know what you want to achieve what people are looking for and how to best market your accommodation. This brilliant book is fantastic at providing a really well thought out, straightforward strategy on how to do just that. It is well set out, extremely weell researched and gives you an informed and thorough guide on how to succeed at this. Very clever.

Super disappointed in what Mark has to offer. This same information can be found in about 10 minutes of research through airbnb's own site. The font is large and there is significant spacing leading me to believe this book should really only be half as thick. Was looking for some additional ways to boost my listings, but This did not provide that. I'd really question if mark has even done Airbnb or is just profiting off of reformatting what Airbnb already provides on their site. Definitely not worth the price.

Very informative. Real estate is such a vast area to get into and if you are inexperienced or want to get your feet wet in that area or just need some extra cash, Airbnb might be the right option. This book goes over things to be aware of before listing your property or space, preparations that may need to be made that you might not think of and strategies to help you keep your calendar full as well as how to sign up and get going.

This book offers a good introduction to what Airbnb is all about. What I like about this book was what it covers to get your Airbnb up and running; from starting up to managing customers reviews. I particularly like the information on preparing your Airbnb. It covers a good deal of what to do; from bedroom to bathroom. This book will be helpful for those venturing into Airbnb.

It’s a worth reading book. I never knew that I can make money using my own space. It’s a great guide book on how effectively do successful business on Airbnb. This book will provide you some easy steps to follow. If you follow the steps you can’t believe that you can make $10000 by just staying at home. I think Airbnb is a great place to start if you want to make money passively without having to do a lot.

Pretty much worthless. Obviously a self published "book" written by a amateur. Pages aren't even numbered! If the font wasn't so big and the margins so wide, it could be written on 7 or 8 letter size pages with standard font size and margins. Don't waste your money.

I am currently planning on starting an Air bnb. This book helped a good bit. Had some good things that help you prepare that I would not have otherwise thought of, for example... White sheets. I know, silly but they can be bleached or oxy cleaned after a fun night or just someone who may go to bed dirty. But yeah! Lots of other valuable information. Definitely worth it!

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